This first part of the research aims to identify the key factors influencing the location selection of creative major programs and their implications for program delivery and benefits. While much attention has been given to film-destination tourism and its impact on local economies, little research has focused on how locations for creative major programs (e.g., film, TV, streaming, and other arts and multimedia) are initially chosen. Given that these programs generate significant revenue and can have extensive socioeconomic impacts, understanding their location selection is a necessary but understudied topic. Additionally, the role of local communities in these decisions and the metrics and parameters associated with site selection are equally critical.